We are aware that careful listening leads to a clear and relevant understanding of your marketing objectives. This in turn allows our team to produce innovative project solutions that are in tune with your corporate strategies and values. Our proven design approach incorporates relevant creativity. It's all about clearly understanding your competition, determining the unique quality of your product or service, and effectively communicating its strengths to your target markets and audience. Clearly defined company goals are expanded through a rigorous process of:

Gather Information

Print marketing and sales brochures
Databooks, product and service photos
Product and company logos.

Market and Information Analysis

Evaluate competitor and industry websites
Study details of company products and services
Discuss design merits of websites favored by client

Site Concept and Architecture

Establish functional objectives for the website
Divide the website into its main areas of interest
Determine availability and extent of text copy for each main area

Iterative approach to home page design

Discuss and prioritize the main messages to be conveyed on the home page
Provide design comps to establish the right look and feel.
Establish the main design elements of the home page to be used through the remainder of the website

• Graphics Design for Content Pages

Create and derive graphics content based on design elements created on home page.

Technology Assessment

Page download size
Animated GIFs
Java Applets
Flash Animation
Server side include web pages
Browser Compatibility Issues
Online databases choices
Online commerce considerations
CGI scripting
Javascript programming

Website Maintenance

Analyze options for secure customer access
Discuss level of website maintenance by client
Establish procedures for website maintenance
Train of company personnel to make website updates
Admin utilities to administer Secure customer areas

Project Timeline

Design Schedule and Project milestones
Establish responsibility and timeline for text copy
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