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We
are aware that careful listening leads to a clear and relevant understanding
of your marketing objectives. This in turn allows our team to produce
innovative project solutions that are in tune with your corporate
strategies and values. Our proven design approach incorporates relevant
creativity. It's all about clearly understanding your competition,
determining the unique quality of your product or service, and effectively
communicating its strengths to your target markets and audience.
Clearly defined company goals are expanded through a rigorous process
of:
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Gather Information
Print marketing
and sales brochures
Databooks,
product and service photos
Product and
company logos.
•
Market and
Information Analysis
Evaluate competitor
and industry websites
Study details
of company products and services
Discuss design
merits of websites favored by client
•
Site Concept
and Architecture
Establish
functional objectives for the website
Divide the
website into its main areas of interest
Determine availability
and extent of text copy for each main area
•
Iterative approach to home page design
Discuss and
prioritize the main messages to be conveyed on the home page
Provide
design comps to establish the right look and
feel.
Establish
the main design elements of the home page to be used through the remainder
of the website
•
Graphics Design for Content Pages
Create and
derive graphics content based on design elements created on home
page.
•
Technology
Assessment
Page download
size
Animated GIFs
Java Applets
Flash Animation
DHTML
Server side
include web pages
Browser Compatibility
Issues
Online databases
choices
Online commerce
considerations
CGI scripting
Javascript
programming
•
Website Maintenance
Analyze options for secure customer
access
Discuss level of website
maintenance by client
Establish
procedures for website maintenance
Train
of company personnel to make website updates
Admin utilities
to administer Secure customer areas
•
Project Timeline
Design Schedule
and Project milestones
Establish
responsibility and timeline for text copy
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