GSI's large resource
of print and copy collateral motivated a website with abundant information.
Our challenge was to optimize delivery of this information to two distinct
viewing audiences: physicians and patients. Patients would need a layman's
discussion of the revolutionary surgical systems manufactured by GSI.
Physicians would require more detailed analysis of GSI's products. This
motivated a dual page layout architecture for the product line. We also
implemented a search engine using the Excite search engine core to help
access the large amount of content on this site.
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